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The Hispanic Market...
Tools and Resources

Hispanic Media

  • There are more than 250 Spanish-language television stations and shows in the U.S. and Puerto Rico. (Source: Hispanic PR Wire, 2005)
  • There are 650 Hispanic radio stations and shows in the U.S. and Puerto Rico. (Arbitron: 2003).
  • Many of these radio and television stations are also some of the most important ones in their markets such as Univision in Los Angeles, South Florida, New York and Phoenix.
  • As the Hispanic market continues to grown, so will Spanish-language television and radio stations

Hispanic television networks:

Univision

  • The most-watched Spanish-language television network
  • Reaches 98% of the total US Hispanic market
  • Provides extensive lineup of programming
  • Programming includes news, sports, children‚s programming, comedies, talk/variety shows and soap operas

Telemundo

  • The second most important Latin network
  • Subsidiary of NBC and GE
  • Reaches 91% of the total US Hispanic market
  • It is quickly gaining ground over Univision programming
  • Competitive programming to Univision

TeleFutura

  • Owned by Univision and launched in 2002
  • 24-hour broadcast network that offers programming distinct from Univision and Telemundo
  • Programming includes sports, talk/variety shows, movies and soap operas

Mun2

  • Owned by Telemundo
  • Bilingual and original programming and video mix shows
  • Targets Latino youth with original programming
  • Programming is decidedly different than any other Spanish-language network

Azteca America

  • Making significant headway in the U.S.
  • Covers 86% of the U.S. Hispanic market
  • Owned by TV Azteca, the largest broadcaster in Mexico
  • Programming includes news, sports, soap operas and variety shows with a Mexican flair


Univision Radio

  • Leading Spanish-language radio station group
  • Operates and/or owns 66 radio stations in top markets
  • Operates and/or owns 4 radio stations in Puerto Rico