TeleNoticias, LLC
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New York, NY 10017
Tel: (212) 683-6000

The Hispanic Market...
Tools and Resources

TeleNoticias Survey Of Spanish-Language Television Stations

Next time you want to reach the Hispanic market via a broadcast vehicle, keep in mind this information.
  YES NO
Do Spanish-Language stations use VNRs/B-roll Packages? 100%  
Do VNRs and soundbites need to be in Spanish? 88% 12%
Would Spanish -Language stations use soundbites that are in English? 59% 41%
Do Spanish-Language stations participate in SMTs? 68% 32%
Should a story be voiced in Spanish or English? 95% 5%
If the story is received in English, but without a Spanish translation,what is the likelihood it would be used? 72% 28%


What kind of news stories are most Spanish-language audiences watching?
Health 96%
Consumer 86%
Kids 75%
Entertainment 61%
Finance 57%
Business 32%
Immigration 28%
Hi-tech 26%
Latin America 18%
Education 16%


What are the common mistakes seen in VNRs/packages sent to you?
  • VNR is all in English / not in Spanish
  • Proper Spanish is not used (no accent marks on CG/scripts)
  • Lacks cultural sensitivity
  • No NAT (natural) sound
  • Too long
  • Poor production
  • Too commercial


More Survey Results -->>>